Archive for the ‘Uncategorized’ Category

A Gift, From You, To Your Business This Year

Tis the season…   What gift will you give your business this year?  I asked some friends that on Twitter.com yesterday – following are some of the great responses:

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The Single Most Important Question in Business

…is the one we ask least often.

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The 2nd Most Important Question in Business

When?

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Don’t Be a Mosquito in a Nudist Colony

Why Lifetime Goals are so important to what I do tomorrow,
and why tomorrow is so important to my Lifetime Goals.

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Why Social Networking (locally and digitally) Can Be a Bad Idea.

148.7 – The maximum number of social relationships any average human being can handle, according to research by anthropologist Robin Dunbar (1998) and others.
73,395 – The maximum number of people following one person on Twitter.com (right now.)
Houston, we have a problem.   Are we wasting our time with social networking?

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What a fighter pilot can teach us about increasing sales.

In the gulf war, before an F15 pilot friend of mine went into a dogfight, he would turn off all but a couple of his heads up warning and information systems .  Why?  Because the “feature-rich” environment created so much information overload that it kept him from being focused on the two things he needed [...]

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Ambient Awareness? Really? Do you buy from the “Ambiently Aware?”

Do you buy from the Ambiently Aware?  Are you Ambiently challenged?  Can we stuff more syllables into a smaller space?
In the September 5th New York Times, there was an article called Brave New World of Digital Intimacy exploring how relationships have changed now that we’re sharing our lives on-line via LinkedIn, Facebook, Twitter, and others. [...]

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You go Broad when you should go Deep - Why you’re marketing doesn’t work: #7 of 7

One of the biggest marketing challenges is accepting the difference between finding customers who WILL buy over those MOST LIKELY to buy.  This is one of the toughest marketing concepts to get a business to embrace, and possibly the most important.

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Random Hope is not a Marketing Strategy: Why Our Marketing Doesn’t Work - Reason #6 of 7

Why doesn’t our marketing work?  We are measuring the wrong thing.

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Build it and they will come - not. #5 of 7 Reasons Why Your Marketing Doesn’t Work

Why you’re marketing doesn’t work - Reason #5 of 7.
You’re playing by the wrong rules and relying on Passive Marketing. It doesn’t work.

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