Archive for October, 2008
Ambient Awareness? Really? Do you buy from the “Ambiently Aware?”
Do you buy from the Ambiently Aware? Are you Ambiently challenged? Can we stuff more syllables into a smaller space?
In the September 5th New York Times, there was an article called Brave New World of Digital Intimacy exploring how relationships have changed now that we’re sharing our lives on-line via LinkedIn, Facebook, Twitter, and others. [...]
You go Broad when you should go Deep - Why you’re marketing doesn’t work: #7 of 7
One of the biggest marketing challenges is accepting the difference between finding customers who WILL buy over those MOST LIKELY to buy. This is one of the toughest marketing concepts to get a business to embrace, and possibly the most important.
Random Hope is not a Marketing Strategy: Why Our Marketing Doesn’t Work - Reason #6 of 7
Why doesn’t our marketing work? We are measuring the wrong thing.
Build it and they will come - not. #5 of 7 Reasons Why Your Marketing Doesn’t Work
Why you’re marketing doesn’t work - Reason #5 of 7.
You’re playing by the wrong rules and relying on Passive Marketing. It doesn’t work.
The Financial Sector Rescue Plan is Answering the Wrong Question
Asking the right question is the biggest part of getting the right answer. The question the government is asking is “How do we keep the financial sector failures from creating an economic catastrophe?” Answering this question does nothing to keep it from happening again. It is curative and reactive when we need something preventative and [...]
My name is Chuck Blakeman and these are some of my thoughts on business, growth, and success. My company, TeamNimbusWest, provides outcome-based peer advisory, coaching, and consulting for Business Owners, CEOs, and their growing businesses.
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Why Social Networking (locally and digitally) Can Be a Bad Idea.
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Why Your Marketing Doesn’t Work; Features vs. Outcomes – Reason #2 of 7
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The Financial Sector Rescue Plan is Answering the Wrong Question
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Random Hope is not a Marketing Strategy: Why Our Marketing Doesn't Work - Reason #6 of 7