Archive for September, 2008
Why Your Marketing Doesn’t Work (Focusing on Your Competition) – Reason #4 of 7
How much time and energy do you spend trying to figure out what your competition is doing? You’ll win buzz word bingo with “competitive analysis” and “benchmarking”, but will you win customers? Is our competition really a good place to look to decide what we should be doing?
Why Your Marketing Doesn’t Work; “Me, Too” – Reason #3 of 7
Why doesn’t your marketing work? The Two Last Words of a Dying Marketing Campaign – Me, Too.
A lot of marketing success is just dumb luck, other times its extensive research. But once somebody hits on something that works, a Mother Duck/Duckling phenomenon kicks in. If it worked for the other guy, maybe I should try [...]
Why Your Marketing Doesn’t Work; Features vs. Outcomes – Reason #2 of 7
Why doesn’t your marketing work? Maybe you are marketing Processes, Features, and Benefits/Results when you should be marketing Outcomes. My friend and fellow Team Nimbus facilitator, John Nordlander reminded me of this during a MasterMind session with some great business owners this week.
Why Your Marketing Doesn’t Work; The Penquin Problem – Reason #1 of 7
Reason #1 why your marketing doesn’t work – You are using Big Business marketing rules. If you’re playing by their rules, you’re going to lose just about every time. Make up your own rules and you’ve got a better chance of your marketing working.
It’s a problem of penguins.
Why living abundantly will make you more money.
Do you live in a world of abundance or in a world of scarcity?
What?
Really. The answer effects just about everything you do in business including how you make money, how you grow your business, how you serve your clients and employees, and how you impact the community around you.
My name is Chuck Blakeman and these are some of my thoughts on business, growth, and success. My company, TeamNimbusWest, provides outcome-based peer advisory, coaching, and consulting for Business Owners, CEOs, and their growing businesses.
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Why Social Networking (locally and digitally) Can Be a Bad Idea.
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Why Your Marketing Doesn’t Work; Features vs. Outcomes – Reason #2 of 7
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The Financial Sector Rescue Plan is Answering the Wrong Question
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Random Hope is not a Marketing Strategy: Why Our Marketing Doesn't Work - Reason #6 of 7